by Craig Huey | Apr 15, 2016 | Website/Landing Page Strategies and Tactics
Here’s a great exercise: Pretend you’re a typical prospect and visit your campaign’s homepage with no preconceived notions. Where do your eyes go first? Are you steered toward anything? Or is it a mass of links with the standard navigation bar? Your homepage should...
by Craig Huey | Jan 12, 2016 | Advertising & Marketing, Blog, Direct Response Copy Tips, Successful Marketing Campaigns, Website/Landing Page Strategies and Tactics
In order to design your web strategies to maximize your sales or leads, you need to understand your audience. What prompted them to come to your URL? What is it that they are looking for or expecting? To the extent that you are able to identify why prospects are...
by Craig Huey | Jan 5, 2016 | Advertising & Marketing, Blog, News_Events, Successful Marketing Campaigns, Website/Landing Page Strategies and Tactics
In the marketing process, avoid navigation options unless they will help you generate sales. If necessary, for your email, landing page, websites, native advertising, and more, use navigation options sparingly if at all. The technical term for this option is a...
by Craig Huey | Dec 14, 2015 | Blog, Test Results, Website/Landing Page Strategies and Tactics
The most powerful response rates I’ve seen have been from 3-D campaigns for business-to-business and consumer audiences. I’m not talking about movies form the 50’s, I mean a special campaign featuring a dynamic, hands-on three-dimensional mailing piece that have small...
by Craig Huey | Dec 14, 2015 | Blog, Direct Response Copy Tips, Successful Marketing Campaigns, Website/Landing Page Strategies and Tactics
This Christmas, if you have gift givers, don’t forget to flag them for birthdays, anniversaries, Valentine’s Day, Father’s Day, Mother’s Day, and the 4th of July! If you have any questions about writing copy or want help with your next marketing campaign, please...
by Craig Huey | Dec 3, 2015 | Integrated Marketing, Website/Landing Page Strategies and Tactics
Need a concise, actionable vision of how to increase your response with an integrated marketing campaign? In trend #1 of my November webinar “18 Amazing New Marketing and Advertising Trends & Breakthroughs for 2016,” I give you everything you need to know. You can...
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