by Craig Huey | Jul 26, 2017 | Advertising & Marketing, Website/Landing Page Strategies and Tactics
Here’s a test that can help you increase your online orders. In this test, a website was able to recover abandoned shopping carts by using a mechanism that retrieved email addresses. If a potential customer did not complete the sale, an email follow-up message asking...
by Craig Huey | Jul 26, 2017 | Website/Landing Page Strategies and Tactics
Here is an instructive 2-minute video that helps you see what is needed to maximize your online response. If you need help with your landing pages or website, write me at craig@cdmginc.com
by Craig Huey | Jul 10, 2017 | Advertising & Marketing, Website/Landing Page Strategies and Tactics
Here’s a landing page tip that should help you land more prospects. A marketer should develop several versions of your landing page and then test them to see which works better, whether you are measuring in site traffic, sales or leads. Let’s check out this test...
by Craig Huey | Jun 13, 2017 | Website/Landing Page Strategies and Tactics
It’s been proven time and time again that many marketers lose significant sales because their landing page doesn’t immediately identify what the prospects are looking for. In a nano-second, they are gone. Why exactly are prospects and/or customers at your site? The...
by Craig Huey | May 9, 2017 | Direct Response Copy Tips, Website/Landing Page Strategies and Tactics
When you’re marketing to your prospects, a “Big Idea” in your advertising copy is critical. This applies to all your advertising channels. Take direct mail. Your direct mail should have one common goal: To show your prospect how your product or service will...
by Craig Huey | Feb 22, 2017 | Test Results, Website/Landing Page Strategies and Tactics
Which is better: mobile or paper coupons? The number of U.S. mobile coupons is expected to increase by 10.2% to a total 123 million this year. A modest degree of growth is expected in the next three years after that. But … Consumers still use paper coupons—even heavy...
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