by Craig Huey | Feb 15, 2017 | Test Results
In direct marketing, it’s wise to avoid long subject lines. But sometimes they work! Check out this test below. Which of these two subject lines got the best response? How many stock picks made 22.92% when the S & P lost nearly 18%? Stock picker with 94% win rate...
by Craig Huey | Jan 17, 2017 | Test Results
The subject line you put on your emails is one of the two most important aspects of whether your email gets opened or instantly deleted. Over 60% of your prospects are going to use the ‘from’ line to weed out a lot of emails., But the second indicator for prospects is...
by Craig Huey | Dec 12, 2016 | Test Results
Marketers can and should test every individual campaign to see where there is room for improvement. By changing only one variable like product, target audience, offer, creative, or format with each test, you can figure out how to generate a higher return on investment...
by Craig Huey | Nov 15, 2016 | Test Results
A web-based information publisher tested its price points with very interesting results. For unlimited access to its website, the publisher’s control was $69.95. Several different fees were suggested and then equally rotated among site visitors. Here are the results....
by Craig Huey | Nov 1, 2016 | Test Results
A consumer credit counseling service wanted to optimize its website subscription sign-up process. A radical redesign tested the additions of prominent text and video testimonials to the buy process (Note: Navigational, copy, and graphic changes were also made, so it’s...
by Craig Huey | Oct 20, 2016 | Test Results
Here are the headlines on some Facebook ads that my CDMG staff and I did for one of our clients. Which do you think are the winners? There are some really bad candidates for President. Time to sell? Crash warning signals ahead? Which do you think got results? #1 got...
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