by Craig Huey | Aug 7, 2017 | Advertising & Marketing, Direct Response Copy Tips, Integrated Marketing, Test Results
A powerful headline can grab your audience and prompt your prospects to click, read, share … and respond as a lead or sale. In fact, a headline is 75% of the success or failure of your campaign. What online headlines produce the best results? There are only 2 things...
by Craig Huey | Jun 13, 2017 | Test Results
Like the teaser copy on an envelope, the goal of the email subject line is to create curiosity about the email’s content, to entice your prospect to open it and read further. We know that 35% of recipients cited the subject line as the most important factor motivating...
by Craig Huey | May 30, 2017 | Test Results
Keeping in touch with your customers and expressing your appreciation should be at the top of your to-do list, now that this down economy has sparked such fierce competition. Many marketers accomplish this by offering a discount for future purchases in their...
by Craig Huey | Mar 27, 2017 | Test Results
I tested three separate subject lines for an email campaign I sent out for one of my clients. The audience receiving the email was mostly male investors, 50-years and older. Note that the subject line, in this case, had to be tame enough for regulatory agencies and by...
by Craig Huey | Mar 13, 2017 | Case Studies, Test Results
Over the years, we have won awards for over 79 campaigns from the Direct Marketing Association, Internet Advertising Association, the Information Marketing Association, and many more. Interested in how we did it? Check out our case studies: VectorVest RealMoney.com...
by Craig Huey | Feb 22, 2017 | Test Results, Website/Landing Page Strategies and Tactics
Which is better: mobile or paper coupons? The number of U.S. mobile coupons is expected to increase by 10.2% to a total 123 million this year. A modest degree of growth is expected in the next three years after that. But … Consumers still use paper coupons—even heavy...
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