by Craig Huey | Jun 20, 2017 | Successful Marketing Campaigns
If your prospects are investors, wow, what an exciting time to be an investment marketer. There’s a newfound optimism in the business world as the economy bounces back and consumer spending grows. If you’re marketing to investors, this free video is for you. It delves...
by Craig Huey | May 24, 2017 | Successful Marketing Campaigns
Storyboard magazine revealed the little known success secret behind the advertising/marketing launch and growth of True Religion Jeans. See below to read the amazing untold story. Finding Religion in a $300 Pair of Jeans Posted on Jan 19, 2016 | 0...
by Craig Huey | May 24, 2017 | Successful Marketing Campaigns
Many marketers underestimate the power of the personal sales letter in an envelope direct mail piece. Its’ the reason why an envelope package almost always beats a postcard, brochure or self-mailer. In any direct mail campaign, the way that you begin your...
by Craig Huey | May 17, 2017 | Successful Marketing Campaigns
Did you know that paid search ads are a great way to test headlines and subheads for your print campaigns? Take a look at this paid search test, which used three different headlines paired with the exact same copy and URL. Headline A Jeep Parts Instant...
by Craig Huey | Feb 1, 2017 | Advertising & Marketing, New Strategies and Tactics, Successful Marketing Campaigns
Think something new will help your direct marketing campaign? How about trying something retro? Do you think that newsprint is dead? Newspapers may be in decline, but in direct marketing, they are making more than a comeback! Try this new tool. It feels like a...
by Craig Huey | Jan 25, 2017 | Facebook/Social Media, Successful Marketing Campaigns
Facebook is one of direct marketers’ best friends. Right now, at least 20% (sometimes much more) of the marketing budgets we’re doing are with Facebook. This social medium is accountable. It’s great to test. And it dramatically expands your universe and profitability....
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