by Craig Huey | Sep 29, 2016 | New Strategies and Tactics, News_Events
Famous direct response marketer and legendary copywriter David Oglivy once said that 5 times as many people read your headline as read your ad copy. And unless your headline sells your product, you’ve wasted 90% of your advertising dollar. This truth applies to direct...
by Craig Huey | Sep 21, 2016 | Advertising & Marketing, Facebook/Social Media, News_Events
Modern elections are all about social media and direct marketing. How are the current candidates doing on social media? Hillary Clinton Gary Johnson Jill Stein Donald Trump Twitter Followers 8.9 Million 327,000 227,000 11.7 Million Facebook Followers 6,060,320...
by Craig Huey | Aug 23, 2016 | Latest Direct Mail, New Strategies and Tactics, News_Events
U.S video advertising will triple by 2020. Also, Amazon is integrating one-click shopping on its Amazon video. This is a huge breakthrough to supercharge sales!
by Craig Huey | Aug 23, 2016 | Blog, News_Events
Here is a powerful infographic that gives you an idea of the demographic make-up of the United States—religions, politics, and more. Watch here. What do you think of these stats? How will they affect marketing going forward into the rest of the decade? Email me at...
by Craig Huey | Aug 9, 2016 | Direct Response Copy Tips, News_Events
Because of the upcoming election, the safest thing to do is make sure none of your marketing hits the consumer from October 4th to November 8th. Three things happen during those dates: Costs go up on most media, including TV and video. The political clutter drowns out...
by Craig Huey | Aug 9, 2016 | News_Events
I have two major events coming up, and I don’t want you to miss out on either one! Money Show, San Francisco: August 23 through August 26. If you’re in the San Francisco area, and would like to get together, I will be at the money show from August 23...
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