by Craig Huey | Oct 13, 2016 | Latest Direct Mail, New Strategies and Tactics
Whether you use direct mail or generate new prospects or clients currently, the medium remains one of the most powerful ways to generate a lead or a sale even in an online age. For both consumer and B2B marketers, it provides a low cost per lead or sale … and delivers...
by Craig Huey | Oct 5, 2016 | Advertising & Marketing, Latest Direct Mail, New Strategies and Tactics
Generating leads or sales often needs thinking outside of the box … like testing a magalog. At first glance, you think you’re looking at a special interest magazine chock-full of important, timely information. The plush cover promises fascinating articles, refers you...
by Craig Huey | Sep 29, 2016 | New Strategies and Tactics, Successful Marketing Campaigns
How do you convert users of a high quality free website to premium subscribers? That was the problem facing TheStreet.com with their premium offering, RealMoney. Thousands of users had become accustomed to getting RealMoney’s expert online stock market and investment...
by Craig Huey | Sep 29, 2016 | Advertising & Marketing, Direct Response Copy Tips, New Strategies and Tactics
vThe bookalog is a powerful, yet underrated and still relatively unknown marketing tool that you can use to beat out the competition. Are you up to it? Are you trying to make yourself the expert, the dominant player in your market? Mailing out a bookalog direct mail...
by Craig Huey | Sep 29, 2016 | New Strategies and Tactics, News_Events
Famous direct response marketer and legendary copywriter David Oglivy once said that 5 times as many people read your headline as read your ad copy. And unless your headline sells your product, you’ve wasted 90% of your advertising dollar. This truth applies to direct...
by Craig Huey | Sep 21, 2016 | Advertising & Marketing, New Strategies and Tactics, Successful Marketing Campaigns
Your sales can stagnate if you’re not diligent and proactive. That’s why a new, powerful, revolutionary marketing campaign can turn things around. That was the case with a unique product: an investor’s newsletter. The needs of the investment newsletter The Dines...
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