by Craig Huey | Jul 18, 2017 | Latest Direct Mail, New Strategies and Tactics
Direct mail is powerful. It works. It’s a great way to generate leads and sales. Direct mail is not dead. In fact, it’s having a resurgence. Here at CDMG, we have created over 1 billion direct mail pieces in the last 20 years. Want to increase your response and...
by Craig Huey | Jul 18, 2017 | Advertising & Marketing, Facebook/Social Media, Integrated Marketing, New Strategies and Tactics
If you missed my recent live webinar on “26 New Trends for Marketing Products and Services,” you missed some great money-making tips … and some blunders being made. But don’t worry. I have the video right here for you to watch. Why should you watch it? Because...
by Craig Huey | Feb 15, 2017 | New Strategies and Tactics
Online and Offline direct response copy must be relevant Here are several things to think about when creating your direct response copy: Your prospects aren’t looking for hype … they are looking for answers to the problems that keep them up at night. What are their...
by Craig Huey | Feb 15, 2017 | Facebook/Social Media, New Strategies and Tactics
Are your prospects signing up for your mailings and lining up to buy? Or do they lose interest before you can make the first pitch? The problem might be your landing page. Don’t direct your prospects to a corporate website. You need to send them to a landing page,...
by Craig Huey | Feb 8, 2017 | Direct Response TV and Radio, New Strategies and Tactics
One of the growing media used to target a specific audience is the commercial used before you watch a video: a pre-roll. For example, Google TrueView places the advertising spots in the pre-roll before a YouTube video. You can target your audience with a growing set...
by Craig Huey | Feb 1, 2017 | Advertising & Marketing, New Strategies and Tactics, Successful Marketing Campaigns
Think something new will help your direct marketing campaign? How about trying something retro? Do you think that newsprint is dead? Newspapers may be in decline, but in direct marketing, they are making more than a comeback! Try this new tool. It feels like a...
Recent Comments