by Craig Huey | Aug 2, 2017 | Advertising & Marketing, Integrated Marketing, Latest Direct Mail
Do you want to take your direct mail and direct marketing campaign to the next level? You have heard about my magalogs and bookalogs. How about a … videolog? This direct mail piece is the next generation in direct mail, with a video in the mail package for your...
by Craig Huey | Jul 26, 2017 | Integrated Marketing, Latest Direct Mail
The U.S. Postal Service has something new … something dramatically new. The Post Office has launched an effort to modernize the direct mailing experience with Informed Delivery and EngageOne Video. First, what’s Informed Delivery? It is where the USPS digitally images...
by Craig Huey | Jul 26, 2017 | Advertising & Marketing, Integrated Marketing, Latest Direct Mail
Launching a new product and a new concept is never easy. But with the right strategy, copy and media it can be done successfully and profitably. Let me give you an example. I received a call from Dr. Bart DiLiddo, who had a brilliant concept: It was a revolutionary...
by Craig Huey | Jul 18, 2017 | Latest Direct Mail, New Strategies and Tactics
Direct mail is powerful. It works. It’s a great way to generate leads and sales. Direct mail is not dead. In fact, it’s having a resurgence. Here at CDMG, we have created over 1 billion direct mail pieces in the last 20 years. Want to increase your response and...
by Craig Huey | Jul 5, 2017 | Latest Direct Mail
The Lincoln Motor Company’s “See It First” direct mail campaign for the Lincoln Continental won the Irresistible Mail Award and Grand Champion Trophy. The campaign featured 2 key elements that targeted upscale audiences: Exclusivity: They got to see a private showing...
by Craig Huey | Jan 3, 2017 | Advertising & Marketing, Latest Direct Mail
Want to get 20-30% increase in your response? What a unique medium to get readers’ attention in direct mail? Then you need to use a newsalog! What’s a newsalog? Don’t think it will work? You’ll be surprised how a retro medium like a newsalog can be very effective....
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