by Craig Huey | Aug 16, 2017 | Advertising & Marketing, Integrated Marketing
Direct Mail marketing places great importance on envelopes, teasers and writing copy that sells. But did you know the type of stamp you use is equally important? The type of postage you use determines how profitable your mailing will be. A pre-canceled stamp is your...
by Craig Huey | Aug 7, 2017 | Advertising & Marketing, Integrated Marketing, Successful Marketing Campaigns
To win in your positioning and branding, you must establish yourself as the “expert” or “authority” in your space. With a bookalog, you become the authority: the one who wrote the book! You … your product … and your company … an authority in your niche. And, one of...
by Craig Huey | Aug 7, 2017 | Advertising & Marketing, Direct Response Copy Tips, Integrated Marketing, Test Results
A powerful headline can grab your audience and prompt your prospects to click, read, share … and respond as a lead or sale. In fact, a headline is 75% of the success or failure of your campaign. What online headlines produce the best results? There are only 2 things...
by Craig Huey | Aug 2, 2017 | Advertising & Marketing, Integrated Marketing
It’s amazing, but the top 5 tech giants are powerfully involved in our direct marketing lives. Four of them very directly: Alphabet, Microsoft, Amazon.com, Facebook – and Apple indirectly. These five tech companies are the most valuable stocks in the U.S. market, and...
by Craig Huey | Aug 2, 2017 | Advertising & Marketing, crowdfunding, Integrated Marketing
One of the most exciting ways private companies are raising money from investors is by using an integrated multi-channel approach directly marketing to the potential investor. We will be explaining our detailed, award-winning methods in an upcoming webinar,...
by Craig Huey | Aug 2, 2017 | Advertising & Marketing, Integrated Marketing, Successful Marketing Campaigns
If you missed last week’s live webinar on “26 New Trends for Marketing Products and Services,” you missed some great money-making tips … and some costly blunders being made. But don’t worry. I have the video right here for you to watch. Why should you watch it?...
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