by Craig Huey | Aug 9, 2016 | Advertising & Marketing, Direct Response Copy Tips, Direct Response TV and Radio
Most marketers run from competitive advertising. But not all. Over the years, if your client is up against a well-known competitor who dominates the market, we use it. And it works. To overcome an established company, creative advertising can be the fastest,...
by Craig Huey | Jul 26, 2016 | Advertising & Marketing, Direct Response TV and Radio, New Strategies and Tactics
A videolog is a direct mail piece that contains a video The videolog is awesome for a lead generation conversion series, high-end donor, client up-sell, or product introduction. But it can also be a powerful lead generation tool. Architectural design firm Anderson saw...
by Craig Huey | Jul 12, 2016 | Direct Response TV and Radio, Facebook/Social Media
TV, Direct Mail, Facebook, and Twitter. The Presidential candidates relied on every means of social media to get out the vote and win. Now YouTube is becoming a featured resource for candidates. The number of YouTube views can tell us a lot about the strength or...
by Craig Huey | Jul 6, 2016 | Advertising & Marketing, Direct Response TV and Radio
SurfControl is a global provider of corporate security software. The marketing goal they presented to me was to increase sales of one of their premier products, an Internet filtering software. While SurfControl was focused on the constraints of their budget, I showed...
by Craig Huey | Jul 6, 2016 | Direct Response Copy Tips, Direct Response TV and Radio
I have worked in direct marketing for over thirty years. I have seen some terrible landing pages. They can kill your response! If you want to supercharge your response for online sales … Watch my video below and learn how to: Distinguish between a corporate website...
by Craig Huey | Jun 28, 2016 | Advertising & Marketing, Direct Response Copy Tips, Direct Response TV and Radio
Most people think of a videolog for prospect marketing. And they are right, it’s powerful. But don’t forget to look at your conversion and upsell program. What is a videolog? It’s the latest technology that will double or triple your response. Watch this short video …...
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