by Craig Huey | Nov 1, 2016 | Advertising & Marketing, Direct Response Copy Tips, Direct Response TV and Radio, Latest Direct Mail
Small, niche, skeptical audiences? How do you successfully market to them? Let’s take a look at one example my team and I worked on: an industry award-winning campaign. Giltspur is a leading designer of high-end custom trade show exhibits, and had a fantastic new...
by Craig Huey | Oct 26, 2016 | Advertising & Marketing, Direct Response Copy Tips, Direct Response TV and Radio, Facebook/Social Media, Integrated Marketing
For almost 10 years, I worked to make one small investment company into a giant that was purchased for over 350 million dollars. DTN Wall Street, headquartered in Omaha, Nebraska launched a new investment product. The marketing director, Chuck Wood, heard me speak at...
by Craig Huey | Oct 5, 2016 | Direct Response Copy Tips, Direct Response TV and Radio
Is your copy the best for your direct response advertising campaign? Let me show you in this video the formulas I rely on in order to appraise good copy from bad. I will go over four distinct steps so that you know how to get the best copy, and bring in big profits....
by Craig Huey | Aug 31, 2016 | Direct Response TV and Radio
I got a call from a new start-up. Parent’s Workshop entered a crowded and highly competitive field of educational self-help programs with The Early Achievement Program. Parent’s Workshop was an unknown entity with a totally new concept aimed primarily at parents, and...
by Craig Huey | Aug 31, 2016 | Direct Response Copy Tips, Direct Response TV and Radio, New Strategies and Tactics
How do you bring in leads on your website? Don’t use your corporate website. Too much navigation, too many distractions, and too few leads will follow. What you need is a landing page! Landing pages have: Strong direct response copy Winning Testimonials Videos which...
by Craig Huey | Aug 23, 2016 | Direct Response Copy Tips, Direct Response TV and Radio, Facebook/Social Media, JOBS Act
Caleb and I will be doing a new webinar next month for business owners and entrepreneurs wanting to raise capital. It will take place on Wednesday, September 7th, 2016 at 12:00pm: Learn How to Raise Up to $50 Million for Your Business — FREE Webinar Please sign up for...
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