by Craig Huey | Mar 3, 2017 | Advertising & Marketing, Banner Ads/Remarketing, Direct Response TV and Radio
I have been in the advertising and direct marketing business for over 40 years as an owner of an ad agency and winner of 79 awards. I have clients all over the world, and I have made them very rich with our successful campaigns. Some of them have even become...
by Craig Huey | Feb 9, 2017 | Advertising & Marketing, Banner Ads/Remarketing, Direct Response TV and Radio, News_Events
About 111 million people watched SuperBowl 51. There was a lot of drama from a memorable game … a suspenseful half-time … and ads that produced controversy. Advertisers paid around $5 million for a 30-second spot. Was it worth it? None of the commercials justified the...
by Craig Huey | Feb 8, 2017 | Direct Response TV and Radio, New Strategies and Tactics
One of the growing media used to target a specific audience is the commercial used before you watch a video: a pre-roll. For example, Google TrueView places the advertising spots in the pre-roll before a YouTube video. You can target your audience with a growing set...
by Craig Huey | Feb 1, 2017 | Advertising & Marketing, Direct Response TV and Radio
Direct response television is one of the most effective, cost-efficient ways to reach a large number of prospects, convince them of the value and benefits of your product or service, and convert them into buyers. Over ten years, I have done over 300 TV commercials and...
by Craig Huey | Jan 25, 2017 | Advertising & Marketing, Direct Response TV and Radio
Do you want to take your direct mail and direct marketing campaign to the next level? You have heard about my magalogs and bookalogs. How about a … videolog? This direct mail piece is the next generation in direct mail, with a video in the mail package for your...
by Craig Huey | Jan 4, 2017 | Advertising & Marketing, Direct Response Copy Tips, Direct Response TV and Radio, Integrated Marketing, Successful Marketing Campaigns
Marketing to the Wealthy: Taking a Mature Product and Supercharging Response and Profitability I am one of the few specialists in this field who has worked on more than 400 campaigns to this group. What have I learned? Let me give you an example. Marketing to the...
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