by Craig Huey | May 9, 2017 | Direct Response Copy Tips, Website/Landing Page Strategies and Tactics
When you’re marketing to your prospects, a “Big Idea” in your advertising copy is critical. This applies to all your advertising channels. Take direct mail. Your direct mail should have one common goal: To show your prospect how your product or service will...
by Craig Huey | Apr 20, 2017 | Direct Response Copy Tips
Hundreds of companies are involved in investment marketing, but not all companies know how to reach a targeted audience of investors with a marketing campaign that gets results. With over 30 years of marketing to investors, I know what gets incredible...
by Craig Huey | Apr 20, 2017 | Direct Response Copy Tips
Many marketers who are diligent about testing headlines in their emails, direct mail or online ads often forget that testing is just as important on their landing page or website. Your headline helps determine your success, boosts your web response and it’s your...
by Craig Huey | Apr 20, 2017 | Direct Response Copy Tips
Is your headline really doing its job? Does it command attention and keep your prospect reading? Does it promise valuable information or offer an irresistible solution? But most of all, does it help turn browsers into buyers? It should. Here are 3 secrets to writing...
by Craig Huey | Apr 20, 2017 | Direct Response Copy Tips
I’m a longtime proponent of setting quotation marks around your headline. Why? They grab attention. They can add credibility and a newsy feel. They make the reader wonder who’s saying this and why. Best of all, they increase response, according to years of testing....
by Craig Huey | Mar 27, 2017 | Direct Response Copy Tips
In direct mail, the return address is one of the five things a prospect will look at on an envelope. They want to know who sent your letter as they determine to open it immediately, open it later or worse…simply throw it away. Know who your prospects are When...
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