by Craig Huey | Jun 13, 2017 | Direct Response Copy Tips
This simple copy rule can make or break your campaign. It’s a punctuation rule: Use exclamation points sparingly! Sometimes you do need to punctuate your excitement. But be careful not to go overboard. Too many exclamation points make your copy sound cheesy or even...
by Craig Huey | Jun 5, 2017 | Direct Response Copy Tips
Frequently Asked Questions (FAQs) have been used on traditional websites almost since the first sites appeared. Typically, you will find FAQs at the top of the navigation or sometimes on the bottom. However, what you might not realize is that most FAQs violate direct...
by Craig Huey | May 30, 2017 | Direct Response Copy Tips
I’ll bet this headline got your attention. It’s a prime example of how punctuation can change everything about your copy…so you should take special care to do it right. Take another look at the headline: Woman without her man is nothing How would you...
by Craig Huey | May 23, 2017 | Direct Response Copy Tips
Why do some brands outperform their competitors over and over? “Cause they’ve got personality…” (Sing it, Lloyd Price.) If you’re in the Northeast, you probably remember the electronics retailer known as “Crazy Eddie.” If you’re in Southern California, then you know...
by Craig Huey | May 17, 2017 | Direct Response Copy Tips
Writing subheads may seem like a quick-and-easy task. You may be tempted to throw down a few punchy words and move on. But these phrases contribute a lot more than you think – and every piece of marketing copy needs them. Subheads are mini-headlines. They grab the...
by Craig Huey | May 16, 2017 | Direct Response Copy Tips
Here is how you can evaluate a winner from a loser…and one of several formulas I use in creating winning direct mail, email, landing pages, TV, Commercials and more. In creating successful marketing including copy and offer, I use copywriting formulas such as AIDA and...
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