by Craig Huey | Aug 7, 2017 | Advertising & Marketing, Direct Response Copy Tips, Integrated Marketing, Test Results
A powerful headline can grab your audience and prompt your prospects to click, read, share … and respond as a lead or sale. In fact, a headline is 75% of the success or failure of your campaign. What online headlines produce the best results? There are only 2 things...
by Craig Huey | Aug 7, 2017 | Advertising & Marketing, Direct Response Copy Tips
What is the prospect’s most common questions? Objections? Deal killers? Make a list. Then write a persuasive paragraph or two addressing it and overcome the “deal killers.” Keep that list. You’ll want to use it over and over. For example, I have 10 “deal killers” I...
by Craig Huey | Aug 7, 2017 | Advertising & Marketing, Direct Response Copy Tips
It’s critical to test subject lines. The goal of a subject line is to create curiosity about content, to entice your prospect to read it further. Even the most experienced direct response marketer can guess wrong. But the market place is never wrong. Here is a test...
by Craig Huey | Jul 26, 2017 | Advertising & Marketing, Direct Response Copy Tips
As a marketer, it is key that you understand your prospects by anticipating their needs, objections and apprehensions. Often, when a prospect hears of a new product, he’s thinking of a reason not to buy it. Your challenge is to discern their objections to your product...
by Craig Huey | Jul 10, 2017 | Advertising & Marketing, Direct Response Copy Tips
In the eyes of your best prospects, you can’t afford to be boring. Dull copy doesn’t grab anyone. Drab copy doesn’t add anything to your marketing. This is where the EBC Principle comes in. To get that sale or lead, you need to write with: Enthusiasm Believability...
by Craig Huey | Jun 26, 2017 | Direct Response Copy Tips
Danger, Will Robinson, danger! Robby the Robot from the baby boomer TV show “Lost in Space” could have easily been talking about the use of asterisks*. If you have a disclaimer or minor copy point, an asterisk may not be the best way to communicate it. Asterisks draw...
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