by Craig Huey | Feb 22, 2017 | Blog
Election 2016 was surprising … and shocking. How did Trump win the election? And how do the liberal Democrats plan to win in the 2018 Election? What must conservatives do to win in 2018 … even in liberal states like California? I’d like to invite you to a very special...
by Craig Huey | Feb 22, 2017 | Blog
Magalogs It looks like a magazine. It feels like a magazine. It’s filled with articles, graphs, and data for casual reading. But’s it an excellent, powerful direct marketing sales piece. It’s called a magalog. Direct response copy appears throughout, getting your...
by Craig Huey | Feb 15, 2017 | Blog
Selling only by retail is dangerous to your bottom line. You miss out on so many prospects and lose potential sales. To expand its client base, Metagenics wanted to break out of relying on retail sales and go directly to potential buyers. That’s where my company CDMG...
by Craig Huey | Jan 25, 2017 | Blog
I had an odd, terrible ruling from the United States Postal Service (USPS). I am getting surcharged on my traditional direct mail. It makes no economic sense. I can’t send mail for my clients. They lose and the post office loses more money. Everyone loses. Over the...
by Craig Huey | Jan 25, 2017 | Blog
One way to increase readership and response is to tie your campaign, banner ads, etc. to current events. This trick works for all products and services, including Hamburgers! Check out this ad from Wendy’s below: Do you need help with your next Direct marketing...
by Craig Huey | Jan 25, 2017 | Blog
For almost 10 years, my agency and I worked to make one small investment company, DTN Wall Street, into a giant by selling its innovative investment product. The marketing director, Chuck Wood saw me speak at a conference in Las Vegas about accountable advertising and...
Recent Comments