by Craig Huey | May 23, 2017 | Blog
Here is a short video on how any business owner can raise money from investors by using an integrated multi-channel approach. Only 2.5 minutes. [huge_it_videogallery id=”18″] Questions for the Reader: What are your thoughts on this integrated multi-channel...
by Craig Huey | Mar 13, 2017 | Blog
Struggling to bring in prospects? Having a hard time bringing in new leads? Whatever you are writing or promoting, you need to believe in what you are selling! Watch this video, and learn why the power of believing matters, and how to communicate that value in your...
by Craig Huey | Mar 1, 2017 | Blog
Not sure how to write the best copy for your direct marketing campaign? Which formula should you use? Make sure to follow the AIDA formula. A stands for Attention. For I, D, and A, check out my video. Click below: Do you want a winning direct response marketing for...
by Craig Huey | Mar 1, 2017 | Blog, Direct Response Copy Tips
It’s a little-known secret that testimonials which are too general do not increase response. However, testimonials with specifics increase response dramatically. A “meaty” testimonial will gain prospects’ trust and increase response Your prospects want evidence that...
by Craig Huey | Mar 1, 2017 | Blog
It’s been proven time and again that marketers lose significant leads and sales because the opening copy of their websites or landing pages doesn’t immediately identify what prospects are looking for. What exactly are the prospects or customers looking for at your...
by Craig Huey | Feb 23, 2017 | Blog
Back in the 1990’s, I experimented with putting yellow post-it notes on the outer envelope of my clients’ direct marketing campaigns. In those tests, we saw a 12% to 30% increase in response. The post-it note was effective for both consumer and...
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