by Craig Huey | Nov 22, 2016 | Advertising & Marketing, Banner Ads/Remarketing, Direct Response Copy Tips
Here are 31 Christmas marketing tips we are using for our clients. Did I miss any that would apply to you? 1, Use “Merry Christmas” in your marketing. Politically correct can cost you. Studies found retailers who aren’t shy about saying “Merry Christmas” see sales...
by Craig Huey | Nov 22, 2016 | Advertising & Marketing, Banner Ads/Remarketing
When you have images in your emails, be sure to use descriptive “alt tags.” An alt tag is a word or phrase attached to an image that shows up on your recipient’s screen in case the image can’t be read by his or her email technology. Tagging the image as “small...
by Craig Huey | Nov 1, 2016 | Advertising & Marketing, Banner Ads/Remarketing, Successful Marketing Campaigns
Sometimes markets change and leads and sales stall. The growth just isn’t there. That’s when you need to change up your marketing with something new and different. And that’s what happened when I talked to Surf Control. Surf Control is a global provider of corporate...
by Craig Huey | Oct 26, 2016 | Banner Ads/Remarketing, Direct Response Copy Tips
Every month, I receive emails and calls from DMU subscribers like you who are looking for a big marketing breakthrough for more leads and sales. They’re looking for that one secret … that one strategy shift … that will supercharge their sales and profits. And the...
by Craig Huey | Oct 26, 2016 | Advertising & Marketing, Banner Ads/Remarketing, New Strategies and Tactics
Now subscribers only remove—no advertising. This is becoming a trend, especially with ad blockers. If you go to the Prevention website, this is what happens. A floater asks you to sign up for 12 free reports, with a six-month subscription to follow. An invoice then...
by Craig Huey | Oct 20, 2016 | Advertising & Marketing, Banner Ads/Remarketing, Integrated Marketing
Let me tell you about a powerful marketing secret that can drastically boost your responses—it’s your offer. In a marketing campaign to generate investors for a new start-up company, I first created powerful copy and graphics in a magalog form to be able to...
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