by Craig Huey | Aug 16, 2017 | Advertising & Marketing, Integrated Marketing
Direct Mail marketing places great importance on envelopes, teasers and writing copy that sells. But did you know the type of stamp you use is equally important? The type of postage you use determines how profitable your mailing will be. A pre-canceled stamp is your...
by Craig Huey | Aug 7, 2017 | Advertising & Marketing, Integrated Marketing, Successful Marketing Campaigns
To win in your positioning and branding, you must establish yourself as the “expert” or “authority” in your space. With a bookalog, you become the authority: the one who wrote the book! You … your product … and your company … an authority in your niche. And, one of...
by Craig Huey | Aug 7, 2017 | Advertising & Marketing, Direct Response Copy Tips, Integrated Marketing, Test Results
A powerful headline can grab your audience and prompt your prospects to click, read, share … and respond as a lead or sale. In fact, a headline is 75% of the success or failure of your campaign. What online headlines produce the best results? There are only 2 things...
by Craig Huey | Aug 7, 2017 | Advertising & Marketing, Direct Response Copy Tips
What is the prospect’s most common questions? Objections? Deal killers? Make a list. Then write a persuasive paragraph or two addressing it and overcome the “deal killers.” Keep that list. You’ll want to use it over and over. For example, I have 10 “deal killers” I...
by Craig Huey | Aug 7, 2017 | Advertising & Marketing, Direct Response Copy Tips
It’s critical to test subject lines. The goal of a subject line is to create curiosity about content, to entice your prospect to read it further. Even the most experienced direct response marketer can guess wrong. But the market place is never wrong. Here is a test...
by Craig Huey | Aug 2, 2017 | Advertising & Marketing, Integrated Marketing
It’s amazing, but the top 5 tech giants are powerfully involved in our direct marketing lives. Four of them very directly: Alphabet, Microsoft, Amazon.com, Facebook – and Apple indirectly. These five tech companies are the most valuable stocks in the U.S. market, and...
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