by Craig Huey | Aug 16, 2017 | Uncategorized
When it comes to online commerce, there is no better business model than Amazon. So, when Campbell Soup Co. announced a bevy of changes recently, the one that stood out was the hiring of former Amazon executive to lead their new e-commerce division. Even a...
by Craig Huey | Aug 16, 2017 | Advertising & Marketing, Integrated Marketing
Direct Mail marketing places great importance on envelopes, teasers and writing copy that sells. But did you know the type of stamp you use is equally important? The type of postage you use determines how profitable your mailing will be. A pre-canceled stamp is your...
by Craig Huey | Aug 7, 2017 | Advertising & Marketing, Integrated Marketing, Successful Marketing Campaigns
To win in your positioning and branding, you must establish yourself as the “expert” or “authority” in your space. With a bookalog, you become the authority: the one who wrote the book! You … your product … and your company … an authority in your niche. And, one of...
by Craig Huey | Aug 7, 2017 | Advertising & Marketing, Direct Response Copy Tips, Integrated Marketing, Test Results
A powerful headline can grab your audience and prompt your prospects to click, read, share … and respond as a lead or sale. In fact, a headline is 75% of the success or failure of your campaign. What online headlines produce the best results? There are only 2 things...
by Craig Huey | Aug 7, 2017 | Advertising & Marketing, Direct Response Copy Tips
What is the prospect’s most common questions? Objections? Deal killers? Make a list. Then write a persuasive paragraph or two addressing it and overcome the “deal killers.” Keep that list. You’ll want to use it over and over. For example, I have 10 “deal killers” I...
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