Your sales can stagnate if you’re not diligent and proactive.
That’s why a new, powerful, revolutionary marketing campaign can turn things around.
That was the case with a unique product: an investor’s newsletter.
The needs of the investment newsletter The Dines Letter and its writer/editor James Dines were two-fold:
First, to introduce Mr. Dines to an audience not necessarily familiar with his “contrarian” point of view, and second, to sell his forecast success record to a skeptical readership.
To address this challenge, my CDMG staff and I defined the “must haves” of this promotion:
- A well-defined, unique selling proposition
- A clear and consistent theme
- Persuasive direct response copy
- Compelling direct response are
- A valuable offer
The vehicle chosen to introduce Mr. Dines to the marketplace was a reader friendly “reportalog” sized mailing. It was a 24-page format, which enabled CDMG to present a compelling story in support of Mr. Dines’ expertise and past success.
The mailing piece immediately grabbed attention of investment prospects with a dynamic headline quote followed by a photograph of the newsletter writer speaking from a podium directly below it.
The promotion went on to clearly define Mr. Dines’ unique selling proposition as a “contrarian” who disagreed with the “experts” and had years of success out-predicting these so-called experts.
The story line highlighted the forecasting success record of Mr. Dines, clearly showing how Mr. Dines’ advocacy of gold investments had been highly profitable.
Graphically, the piece relied on short, powerful subheadings, well-placed and informative sidebars and graphs, and a clean, open design to make it effective and easy to read.
To enhance visibility and appeal, CDMG packaged the offer as a “Wealth-Building Starter Kit” with special free premiums, plus a bonus booklet offer designed to encourage quick response.
Far exceeding expectations, Dines’ subscriber base more than tripled—generating more subscribers than at any other time in the newsletters’ history.
The results generated over $3.82 for every dollar spent, surpassing results for competitive newsletters.
Because of the outstanding success of this strategic and creative direct mail package, CDMG won The Gold Award for best newsletter promotion from The Newsletter of Newsletters Awards Competition, and the Gold Award for Best Newsletter Promotion.
Do you want to have successful results like the Dines Letter? Call me at (310) 212-5727 or email me at craig@cdgminc.com, and we can help you increase your response and profits!
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